Aeropostale Goes Licensing Again, But It May Not Help

Aeropostale is struggling hard and does not have enough money to finance its revival strategies. That's why it is looking to ink licensing deals to bring in incremental revenues without shelling out money. Earlier this month, the company signed a brand licensing deal with Himatsingka America for home textiles and, more recently, it entered a licensing agreement with Shuz 4 U International Ltd. to open Aeropostale stores in Ireland. In fact, the retailer has already opened its first licensed stor...